Services:

 

Motivational Speaker

 

Topics:
How to Walk and Talk Like a Woman but Be Heard Like a Man
The Basics
How to Look Like a Confident Woman
How to Sound Like a Confident Woman
Goal
Not to act and sound like a man but rather act like a confident and powerful woman
Learn how to project a sense of self confidence from the inside out

Skills Explored
Develop your own style of looking confident and powerful
Develop your style of sounding confident and powerful
Looking and Sounding Confident and Powerful Where it Counts
Interviews
Meetings
Life

Why is it Necessary to Hone These Skills?
When a man gets up to speak, people listen, then look.  When a woman gets up, people look, then if they like what they see, they listen .…Pauline Frederick

When a man and a woman give the same speech, and all other factors are equal, the audience finds the man more credible than the woman.

 

 

Customer Care Presentations for the Medical Profession

 

Customer Care Presentations for the Medical Profession

Topics: 

Communicating Care When You Don’t Have the Time
The Basics
For the Paraprofessional
For the Professional
During Troubled Times
Goal:
Demonstrate to clients, in as little as 30 seconds, that you are a caring individual worth doing business with.

Skills Explored:
Learn how to control a conversation by knowing how to ask focused, open ended questions
Learn to ‘hear’ the important concerns that others are not saying but want you to know
Discover how to start a ‘care byte’ savings account that can help you avoid a lawsuit when things go wrong.

Why is it Necessary to Hone These Skills?
Medicine is faced with a conundrum – provide good medical care with restrictive client/patient contact time.  This can sadly make any apparently simple office call or client/patient encounter prime targets for disasters.  It takes a great investment in time and energy to acquire a client but it can take only seconds to lose one.  By breaking down encounters into 30-second bytes, communicating care is attainable.  30 seconds may not seem long enough to accomplish anything worthwhile but remember, ‘it is the little things that count.’ 

 

Concierge Customer Care -Thrive – Not Just Survive, Compel – Don’t Sell
Learn –
The ‘Secret to Concierge Customer Service’
Start with ‘YES’ and don’t stop until you have WOWED them
Succeed by capturing repeat visits rather than attracting new clients
Turn your present clients into practice ambassadors
Ways to position your practice to meet the unique, individual needs of YOUR clients
What to do when something goes wrong
How to make the angry client your advocate
Welcoming problems and how to profit from them

How to train principles not policies
Enable staff to handle any situation the way they would at Nordstrom
Learn how to ‘hire the smile’ and train the skill
How to pass the ‘Grandma’ test
Ways to surprise, exceed expectations and be memorable
Increase profits not by selling but by compelling

 

Succeeding through the Use of the Feminine Touch
The business paradigm has been redefined.  Conflict, force and dominance no longer engender success.  The new model is based on what women have been doing for years, building consensus, building relationships. 
‘Succeeding through the Use of the Feminine Touch’ teaches women the art of
Embracing the new business paradigm – Relationship Integrity
Capitalize on what comes naturally to women
Demystifying the male business model
Embracing uncertainty and risk
Learning how to fail
How to harness the power of attitude
Don’t change who you are
Recognize your weaknesses
Capitalize on your strengths
Speaking words that count – communications skills
Learning to speak in ‘caring sound bytes’
Optimizing communications
Using empathy to improve communications
How to succeed by emphasizing personal development
Goal setting
Mentoring

 

The 30 Second Gamble

You truly only get one chance to make a first impression. To that end, you really have only 30 seconds.   Everybody on the practice team is challenged in that short period of  time to truly bond the client to the practice.  In fact, there may be from 1 to 7 staff members that 'touch' a client before the doctor even becomes involved.

Learn tips and tricks that will allow that 30 second window to be confirmed success. The 30 Second Gamble, if successful, will increase compliance on that visit but more importantly insure a lifetime of care with your practice that will be worth thousands.

 

Multi-Media Veterinary Medical Spokesperson

 

Companies and organizations for which Dr. Cruz has served as a spokesperson

American Veterinary Medical Association
Allerca Lifestyle Pets
Iams/Proctor and Gamble
Merial
National Geographic Channel
North American Pet Health Insurance Association
Novartis Animal Health
Pfizer Animal Health
Southern California Veterinary Medical Association
Ralston Purina