...What we can easily see is only a small percentage of what is possible  









Bernadine Deann Cruz, D.V.M.


MEDIA EXPERIENCE:

MEMBER OF THE ADVISORY BOARD AND REPORTER FOR THE VETERINARY NEWS NETWORK
www.myvnn.com
2008 to Present

IAMS MULTI-CAT FOOD COMMERCIAL
Talent for nationally distributed television commercial, Quigley-Simpson,. 2006

ALLERICA LIFESTYLE PETS
Veterinary Medical Consultant
National Spokesperson, 2006
www.allerca.com


PET PLACE, THE RADIO SHOW

Co-Host
KKGO, Los Angeles, California 2006

kkgo.am/music/PetPlace.asp


NOVARTIS ANIMAL HEALTH – NATIONAL SPOKESPERSON, in association with Exponent Public Relations.
Veterinary Medical Consultant
National spokesperson on companion animal health. Consultant and talent for national and local media events. 2004 and 2005


“ PETCARE TV”
‘On Air Talent, Script Writer, Member of the Veterinary Advisory Board
'
National veterinary client DVD educational series.
2002 to Present. www.petcaretv.com.


EUKANUBA VETERINARY DIETS RESTRICTED CALORIE FORMUA TELEVISION COMMERCIAL ‘VET TALK’

Talent for nationally distributed television commercial, Quigley-Simpson,. 2005


“ THE SECRET SEX LIFE OF DOGS AND CATS”

Author. An ‘edu-tainment R-rated’ text for pet owners.
Angel City Press. Released April 2005.


PFIZER ANIMAL HEALTH – NATIONAL SPOKESPERSON, in association with Colle & McVoy.
Veterinary Medical Consultant

National spokesperson on companion animal health. Consultant and talent for national, state and local media events that incorporate television satellite media tours, radio satellite media tours, video news releases, pet related trade shows, national and local television shows, and magazine articles. 1998 to 2003.

"SMART SOLUTIONS"
Veterinary Medical Consultant
Home and Garden Television, Weller Grossman Production. On air talent. Pet health related segments. 2000, 2001, 2002, 2003, 2004 season.

"YOUR PET...HEALTH MATTERS"
Veterinary Medical Reporter

Educational radio segments for pet owners. Written and produced by Bernadine Cruz for the KNX radio station, CBS affiliate, Los Angeles, California. February 2000 to October 2002.

"TOP 10 DOG BREEDS"
Veterinary Medical Consultant
Art and Entertainment Television, Weller Grossman Production. On air talent. December 1999.

AMERICAN VETERINARY MEDICAL FOUNDATION...."CLIENT LINK"
Veterinary Medical Consultant
Practice management and staff training video series distributed to all licensed veterinarians in the United States. On air talent and writer. 1999 to 2000.

PFIZER/ANIMAL PLANET RESCUE VEHICLE PET DISASTER PREPAREDNESS CAMPAIGN.
In association with Colle & McVoy
National tour promoting pet disaster preparedness and pet first aid. 1999.

RALSTON PURINA "SILVER PETS" CAMPAIGN.
In association with Harmon Smith Public Relations
National Spokesperson promoting 'senior pet' care and nutrition. 1999.

MERIAL/CALIFORNIA FRONTLINE OUTREACH CAMPAIGN.
In association with Ketchum Public Relations
Statewide spokesperson and consultant. 1998.

GALLOP POLL/RIMADYL DOG OWNER SURVEY.
In association with Colle & McVoy
National Veterinary Spokesperson
Spokesperson for the 1998 Gallop Poll survey regarding the relationship owners have with their pets. Satellite interview tour with 22 television
stations through out the United States.

CROWN PUBLISHING GROUP
Pet and Pet Health Related Book Reviewer
New York, New York, 1997 - Present

ORANGE COUNTY NEWS CHANNEL
Veterinary Medical Consultant
Host of one hour, afternoon program. Live format. Viewers called with pet care related questions. Live location work. Interviews of veterinary specialist, and guests. 1992 - 1997

AMERICAN RED CROSS -LOS ANGELES CHAPTER
Veterinary Medical Consultant
In conjunction with Mr. Charles James, Health
Education Specialist, developed the first
"First Aid for Pets" course taught by the ARC.
Presently being used throughout the United States.
1997

PET FIRST AID - DOGS & CATS,
Bobbies Mammato, DVM
Mosby books, 1997
Book Consultant/Reviewer

Reviewed book for accuracy and ease of reading for Mosby books. Book endorsed by the American Red Cross and the Humane Society of the United States.

THE DOCTOR'S BOOK of HOME REMEDIES for DOGS & CATS
Rodale Press, editors of "Prevention Magazine" 1996
Contributing Author

Books deals with treatments and techniques that pet
owners can use at home to help ensure a healthy pet.

"CATS"
Veterinary Medical Consultant
'On air' consultant and talent for Arts and Entertainment television special presentation, 1996.

"PETECTERA"
Veterinary Medical Consultant
'On air' guest consultant for Discovery Channel program. Segment dealt with 1996 John Beargrease Sled Dog Race.

"HOW YOU CAN SAVE YOUR DOG'S LIFE - FIRST AID FOR DOGS".
Media Max Productions, California
'On Air' talent, Scriptwriter, Medical Advisor.
Nationally distributed first aid video for dog owners. 1995


"HELP at HOME"
Resident Veterinary Medical Advisor
'On air consultant' and talent. National cable television show. Weller Grossman. 1995 and 1996.

"DVM - the NEWS MAGAZINE of VETERINARY MEDICINE
Contributing Author
Articles covering the art of communication between doctors and clients. 1995

"SIGHTINGS" Television Show
Veterinary Medical Consultant
'On air' guest consultant for episode dealing with precognition ability of pets. 1994

SEKAI PET KIKOU-Japan
Veterinary Medical Consultant
'On Air' personality
Featured on pet show televised in Japan. 1993.

ALISO VIEJO REVIEW
Contributing Journalist
Author of a biweekly column answering pet health care topics. 1992

SPECIAL REPORT TELEVISION-WHITTLE TELEVISION
Veterinary Medical Advisor and 'On Air' talent
1992.

MISTER CAT SHOW
Veterinary Medical Advisor and 'On Air' talent
Infomercial 1992

VETERINARY MEDICAL SPEAKING ENGAGEMENTS:

2008 American Veterinary Medical Association National Convention, New Orleans, LA
- How to Walk and Talk Like a Woman but be Heard Like a Man
- Communicating Care When You Don’t Have the Time

2007 Western Veterinary Conference, Las Vegas, NV
- Communicating Care
- How to Walk and Talk Like a Woman but be Heard Like a Man

2007 Washington State Veterinary Medical Conference
- Broadly Speaking
- Communicating Care

2005 Wild West Veterinary Conference, Reno, NV
- Communicating Care

1995 International Sled Dog Veterinary Medical Association, Reims, France



VETERINARY MEDICAL BACKGROUND:

1986-Present ASSOCIATE VETERINARIAN
Laguna Hills Animal Hospital
Laguna Hills, California

1984-1986 STAFF VETERINARIAN
Muirlands Pet Clinic
Mission Viejo, California

1983-1984 STAFF VETERINARIAN
Grand Avenue Pet Hospital
Santa Ana, California

1982-1983 VETERINARY INTERN
Grand Avenue Pet Hospital
Santa Ana, California


EDUCATION:

1978-1982 University of California at Davis
School of Veterinary Medicine
Davis, California
Degree: Doctor of Veterinary Medicine

1974 to 1978 California State University at Los Angeles
Degree: Bachelor of Science, Biology.

PERSONAL ACCOMPLISHMENTS:

Chair of the Council on Communications for the American Veterinary Medical Association

Member of the Iams Pet Wellness Council 2007 to Present

Author of ‘the Secret Sex Life of Dogs and Cats’, Angel City Press, 2005

Member of the Council on Public Relations, American Veterinary Medical Association. 2004 to 2010.

Spot Light Award/Partnership Award, Los Angeles Chapter of the American Red Cross. For participation and assistance in the production of the American Red Cross Pet First Aid Video, 1999.

Speaker at the 3rd. International Congress of the International Sled Dog Veterinary Medicine Association, Edmonton, Alberta, Canada, 1996. Topic: Media Relations and Veterinary Medicine.

Volunteer veterinarian for 1996, 1997, 1999, 2000, 2001, and 2004.
John Beargrease Sled Dog Race.

Chair for the Public Relations Committee of the California Veterinary Medical Association, 1995 and 1996.

Chair of the Public Relations Committee of the Southern California Veterinary Medical Association, 1994-1995.

Member of the Institutional Animal Care and Use Committee,
University of California-Irvine, 1994-1995.

Volunteer veterinarian for the 22nd Alaska Iditarod Dog Sled Race, 1994.

Outstanding Service Award, Southern California Veterinary Medical Association, 1993.

Member of the Board of Directors of the Animal Health Foundation, of the Southern California Veterinary Medical Association, 1994 - 1996.

Member of the Board of Directors of the South Orange County Emergency Animal Hospital, San Juan Capistrano, 1990-Present.

Public Relations Liaison for the Cooperative Advertising Campaign, California Veterinary Medical Association, 1994.

Co-chairperson of the California Veterinary Medical Association subcommittee to "Increase Women's Role in Organized Medicine', 1993.

Member of the Southern California Veterinary Medical Association on Continuing Education Committee, 1991-1994.

Member of the Orange County Chapter of the American Red Cross Emergency Preparedness Team-Veterinary Division, 1987-Present.

Listed in "Who's Who in Veterinary Medicine", 1991.

First runner up in the International Working Woman Search, of Orange County, 1991.

President of the Capo Valley Chapter of the Southern California Veterinary Medical Association, 1989.

Vice President of the Capo Valley Chapter of the Southern California Veterinary Medical Association, 1988.

Featured in "DAWN-the Orange County Woman's Magazine"-'Image of Success' issue, 1987.

City of Santa Ana Parks and Recreation Adult Service Award, 1983.

Los Angeles Hispanic Women's League Award, 1978-1982.


COMMUNITY INVOLVEMENT:

Participating Veterinarian in the Pro Bono Pet Assistance Program of Orange County, 1986-Present.

Consulting and Emergency Veterinarian for the Prentice Park Zoo, Santa Ana, California, 1986-1991.


PROFESSIONAL AFFILIATIONS:

American Veterinary Medical Association, 1982-Present

International Veterinary Academy of Pain Management, 2004

International Sled Dog Veterinary Medical Association 1993-Present..

Southern California Veterinary Medical Association, 1986-Present.

California Veterinary Medical Association, 1986-Present.

Association of Women Veterinarians, 1991.

THE BEST WAY TO PREDICT THE FUTURE IS TO CREATE IT...COVEY


 



Bernadine Cruz volunteering at the John Beargrease Sled Dog Race...(more)

"YOUR PET... HEALTH MATTERS"

Educational radio segments for pet owners. Written and produced by Bernadine Cruz for the KNX radio station, CBS affiliate, Los Angeles, California.
(read transcripts)

 

       
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