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Improve Your Bottom Line; Bring Your Pet to Work
These are difficult economic times for everyone,
but can be especially hard if you are the owner of a small business.
A solution that is being employed by many bosses is bringing their
pets to work with them.
Trying to set yourself apart from your business competitors can
be tough. If you visit, Henrys General Store in
Princetown, WIS., Alcott, the resident coonhound, will greet you.
Local business rivals have seen their revenues drop, but Henrys
has experienced a tremendous growth, in part, due to Alcotts
charming ways. The poochs owner, Ms. Koutoujian, has found
that people are now stopping in to say hello to the dog. Pets are
a great icebreaker. Instead of the usual may I help you
from a shop owner, now the conversation can start with the pet and
hopefully end with a sale.
Pets are a great icebreaker
the conversation starts with
the pet and hopefully ends with a sale.
Many small businesses have a staff of one on the premises at any
particular time. That can make from some lonely hours. Having a
pet around the office or shop can give you someone to talk to, and
also a bit of protection.
Setting the tone for a company is a blend of many ingredients.
A calming touch can be added by the presence of a pet. In Wayzata,
MN., a high-end custom-furnishing salon has two Whippets as part
of their sales staff. The dogs are allowed free roam of the show
room. They lounge on the expensive furniture and generally make
themselves at home. Instead of potential clients being repulsed
by a little dog hair on the pieces, they find it very refreshing.
They can see how the furniture will work in their own homes. The
proprietor, Ms. Johnson, has found that the word of mouth advertising
the dogs have generated is better than she could ever have imagined.
Not every pet is ready for a change in its employment status.
If your pet is fearful of strangers, is not fully housebroken, doesnt
like alterations in its routine or would prefer to hide under the
bed when strangers come over, you may want to reconsider taking
this pet to work. If you are not the business owner, it is not a
good idea to surprise your boss with this a new protégé.
For the health of your business, remember nothing warms the heart
like a cold nose. And for the good of your pet, see your veterinarian
at least yearly because it is Your Pet
Health Matters.
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Bernadine Cruz volunteering at the John Beargrease Sled Dog Race...(more) |


"YOUR PET... HEALTH MATTERS"
Educational radio segments for pet owners. Written and produced by
Bernadine Cruz for the KNX radio station, CBS affiliate, Los Angeles,
California.
(read transcripts) |

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